Downtown Manhattan’s first luxury boutique hotel is as stylish as ever. Honouring the district’s illustrious past, the Soho Grand continues to impress with its sublime interiors and attentive service. A haven for trendsetters, this hotel precisely portrays all that SoHo was and still is.
Tucked in between Broadway and Sixth Avenue, the West Broadway address couldn’t get much better. Located in the thick of SoHo, the property is within a stroll of Balthazar, Osteria Morini, City Winery and a host of other hotspots. Shop in the neighbourhood’s varied selection of retailers and indie boutiques – all minutes away. Meander to Washington Square Park and the Village as well as bordering NoLita in less than 15 minutes. Grab the subway to venture out of the area because it’s a breeze – you have six train lines within a 10-minute walk.
Address: 310 West Broadway, New York, 10013, United States.
Style & character
The design pays tribute to old New York and two vital periods in SoHo’s history – the 1870s Gilded Age and the offbeat and artist-driven 1970s. Designed by Hall-of-Famer Bill Sofield, the spaces in this hotel sing. Concrete floors, leather, plush fabrics, cast-iron detailing, exquisite art from local galleries, as well as a medley of other nuances contribute to the tenor of this hotel.
A grand glass-bottle staircase leads from the ground-floor entrance to the reception and lobby area on the second level. Luxe upholstered pieces decorate the salon (the main gathering area and restaurant, which feels like a lofty living room), and gentle, sheer draperies hang high, accentuating the hand-painted silver leaf ceiling and the soaring light-soaked space. If you’ve ever entered somewhere and wished you could call the place home, be prepared to feel that here.
Service & facilities
Cordial service shouldn’t come as a surprise; you’ll be welcome from the moment you arrive. There’s plenty of space – the hotel boasts two restaurants and a bar as well as a late-night club that plays live music and serves food and drink. A third-floor fitness room, valet parking, 24-hour room service, a dog park for four-legged companions, and complimentary Mozie bicycles make staying here akin to visiting out-of-town friends.
Standard rooms aren’t large or elaborate, but they’re incredibly welcoming and comfortable. Furnishings include copper desks with Eileen Gray desk chairs, and armoires for storage. Count on warm, neutral colours and chocolate brown plus splashes of coral. Custom wall coverings, designed by Saul Steinberg of The New Yorker, adorns the baths, and complements clean, white subway tiles.
Find Egyptian cotton bedding and robes from Frette, gourmet mini bars, Tivoli radios, and C.O. Bigelow bath products. Complimentary extras like preloaded iPods, iPads, MacBook laptops, and pet goldfish are available upon request. Studios and suites make for a nice splurge on a special occasion. Some guest rooms on higher floors afford superb city views.
Food & drink
A diverse all-day menu is served in the Grand Bar and Salon. Begin with a silky tuna crudo and truffle beignets, then savour classics like a perfectly cooked steak frites or baked macaroni and cheese. If your sweet tooth calls, the warm apple cobbler with dulce de leche gelato and flaky streusel might be one of the most decadent desserts in New York City. While the bar is known for stocking 50 American whiskeys, don’t overlook its traditional cocktails or well-curated wine list.
Breakfast is quick, hearty and delicious. Beyond the usual scrambled eggs, pancakes and the like, the wild mushroom omelette with black diamond cheddar is a frontrunner. On weekends, the brunch offers a similar menu.
An abbreviated version of the all-day menu is served from 11 pm until 2 am for night owls. On Wednesday to Saturday evenings, sip cocktails, munch on a late-night snack, and mingle in the stately Club Room, all while listening to live music. During summer months, opt for drinks and a bite outdoors at adjoining Gilligan’s.
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