Seoul Dongdaemun Design Plaza (DDP)


Welcome to Dongdaemun Design Plaza (DDP) where you can ‘Dream, Design, Play’.

DDP is a multi-cultural complex located at Dongdaemun History & Culture Park Station in Seoul, Korea. Since its foundation on March 21, 2014, DDP has staged diverse cultural events including exhibitions, fashion shows, product launch shows, forums, conferences and various cultural events.

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DDP is where new design trends begin and cultures are exchanged. It is a venue that introduces new products and fashion trends, that shares knowledge through exhibitions, and that offers diverse contents to experience new design. Through these activities, DDP will be the hub of a ‘the place of dispatch of the design and fashion industry that will expand to Asia and the world.

DDP, the largest 3D amorphous structure in the world

From the very beginning, DDP garnered much attention as Korea’s first public building for which its design was chosen through an international design contest, held by Seoul Metropolitan Government. The DDP was designed by late Zaha Hadid, an Iraqi-born British architect who was the first woman to receive the Pritzker Architecture Prize.

DDP LED Rose Garden via Pinterest

In her design of DDP, Hadid focused on the dynamism of the Dongdaemun area, which is in a state of constant flux from the early morning to late at night. Her DDP design, entitled “Metonymic Landscape,” uses the historical, cultural, social, and economic characteristics of the Dongdaemun area as its foundation and adds futuristic values and vision to it.

Hadid created a space that flows without boundaries, based on her observations of the region’s continuously changing dynamics. The DDP has added a new landscape to the region and has become a new symbol of Dongdaemun. 

Note: Metonymy refers to a figure of speech that describes an object or concept with a word or phrase it is closely associated with.


Designed by world renowned architect, Zaha Hadid, DDP is the world’s largest atypical architecture. The DDP is comprised of five halls: Art Hall, Museum, Design Lab, Design Market, and Dongdaemun History and Culture Park. The Art Hall is the primary launch pad for the Korean creative industry. The hall is a key venue for conventions, trade shows, exhibitions, fashion shows, concerts and performances. The Museum Hall brings together Korean design and global trends. The Museum Hall is comprised of five sections: Design Playground, Design Dulle-gil(trail), Design Museum, Design Exhibition Hall, and the Design Rest Area. The Design Lab serves as an incubator for rising Korean and international creative product designers. The Design Market is a multipurpose space that combines culture, experiences and shopping. This hall is open 24 hours a day to provide added convenience to visitors of Dongdaemun Market, the town that never sleeps. 

Art Hall via Walk with Cham

The Dongdaemun History & Culture Park is the newest park in downtown Seoul. The park gives a glimpse of how the area was once used as a military training ground during the Joseon dynasty. The park seamlessly extends onto the rooftop of DDP, making it a truly unique park in Korea.


– DDP selected as one of the “Top 52 Places to Visit in 2015” by the New York Times
– Was the most Instagram tagged location in Korea in the year 2015
– Was included in the list of the top 5 most popular places according to Korean Facebook users in 2015

– Was the filming location for the SBS drama “You Who Came from the Stars,” the KBS2 drama “Producer,” and the MBC drama “She Was Pretty.” 

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